Mr LACOSTE RENE founder brand is “knight” French tennis team won three times, one of the French open, British wimbledon tennis twice contest and two U.S. open6. A pre-match LACOSTE, Mr. In a shop window accidentally discovered in an elegant crocodile, on the trunk, careful team found thoughtfully-designed, hence proposed after this suitcase as win-loss stakes.
It was a game press press, sidelights LACOSTE sir its flexible figure. Superb skills and on the pitch after the excellent performance of news media, with “field” for BieHao LACOSTE appellation crocodile, Mr. On the tennis court to symbolize his goals like a crocodile snatched the reading will not put the game after, in particular. Later, a fond of sport LACOSTE gave Mr Celebrities embroidered with a crocodile pattern of the sports, Mr LACOSTE. It’s very cherish every competition will wear, bring them good luck. This caused many young people, and the fans.
In 1933, RENE LACOSTE from professional tennis, Mr Aiming at the popularization tennis, but not appropriate professional tennis sportswear, most tennis players can wear long-sleeved jacket and trousers to play tennis, movement and technology are very limited and influence. Therefore, with France’s Mr LACOSTE ANDRE director Mr. GILLIER knitting Co., created a LA CHEMISE LACOSTE company, according to their own experience and understanding of tennis, aiming at tennis movement itself requirements, design invented the double eyes knitting method (to mesh structure), bead produce comfortable, ill-fitting professional tennis, golf leisure sports and t-shirts. Its trademark image with nature is a toothy maw (toward) crocodile, the cuff for the first time in history was crocodile garments and trademark combined. Interestingly, RENE LASOSTE or a keen inventions during his lifetime, the wizards for the party, including 30 kinds of invention patent in the production of clothing, spinning, weaving, dyeing clipping and sewing patent outside, still include tennis racket, machine, steel tennis racket shock absorbers, XianShiPai receiving such sports equipment and supplies, and even a folding of the mahjong table.
With other products of LACOSTE fundamental difference lies in that aims to consumers LACOSTE to provide comfortable, practical, firm and nicelooking products, the products which embodies a kind of attitude towards life and pursue, for most people, on many occasions wear and use. Because of this, the products are wide LACOSTE consumers, not only in many sports stars and wearing and many movie stars, and social celebrities and even some of the heads of state of leisure in many occasions, like wearing LACOSTE clothing, wearing “crocodile” serve gradually become one part consumer identity and status symbols. In recent years, but keep the LACOSTE product quality and graceful figure, also focused on the trends of its youth development trend and the Chinese market since the weather-cock Edison closer relationship, quickly won domestic boom of the people, and become one of the representatives of the mature brand.