World

The programme aims to challenge some of the “negative stereotyping” that leads some children from poorer backgrounds to believe that universities and certain careers are out of reach for them.
Children will be offered career-related learning in a range of areas to raise awareness of what they can achieve.
It is hoped this will lay the foundations for them to make good subject choices in secondary schools and inspire them to do well.
As part of the new careers strategy, parents will be urged to think while their children are still in primary school about what jobs they might want to do.
75% saying they want to go to university.
The Department for Children, Schools and Families wants teachers and parents to build on this to get children thinking about higher education, especially those from homes where no members of their family have been to university before.
The department stresses the scheme is not about helping children decide what job they want to do, but showing them what can be possible so they fulfil their potential.
There will also be more help for disadvantaged and disabled young people in accessing work experience and every young person is to get a careers mentor.
Children are also to be offered good information, advice and guidance online on Facebook, YouTube and other social networking sites.