World

Historically, the famous stout has an image which goes beyond the drinks market.
Guinness ran a famous “Guinness is good for you” advertising campaign in the 1920s.
The slogan allegedly stemmed from market research: people had told the company that they felt good after their pint.
In England, post-operative patients used to be given Guinness, as were blood donors, because of its high iron content.
In today’s highly competitive UK market, the drink competes with Carling, Fosters, Stella Artois and Carlsberg for top brand sales and is ahead of John Smiths and Kronenbourg 1664.
Sales declined in the last six months of 2003 with volumes down 3% compared to the same period a year earlier.
In Ireland, its ancestral home, sales have fallen 7% in the same period.
Diageo said it would increase the volume of Guinness produced in Dublin by 50% and invest a minimum of £15m ($27.7m) in the St James’s Gate brewery.