World

jeans were developed in America around 1872. Levi Strauss was a Bavarian dry goods merchant living in San Francisco. One of Levi’s customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co wholesale house. After one of Jacob’s customers kept purchasing cloth to reinforce torn trousers, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly.A patent for an “Improvement in Fastening Pocket-Openings”, from the United States Patent and Trademark Office, and the blue Jeans was born. The first Jeans were made for the Genoese Navy because it required all-purpose trousers for its sailors that could be worn wet or dry, and whose legs could easily be rolled up to wear while swabbing the deck.